Jonathan Davis Enters the Pet Game with “Freak on a Leash"
In a world where luxury pet brands are dropping minimalist bowls and hemp rope toys, Jonathan Davis just said, “Hold my leash.”
Yes, that Jonathan Davis—KoRn’s frontman and godfather of nu-metal—has officially launched a pet product brand called Freak on a Leash. It’s dark. It’s dramatic. And it’s about to give your dog more edge than anyone in your friend group.
Freak on a Leash is exactly what it sounds like: a full-on lifestyle play for pet parents who didn’t leave their alternative era behind at Hot Topic. It’s goth-inspired, cruelty-free, and unapologetically loud. The lineup includes:
- Vegan leather collars and harnesses
- Blacked-out bowls and accessories
- Band-style tees for dogs and cats
- Design details that read more backstage pass than big box aisle
This is gear made for the pet who prefers front row at the barricade over the fenced-in dog park.
Davis says the idea came from a genuine place—his own deep connection to his pets. After years of watching them live through his chaos, this is his way of giving something back. Not in the form of kibble or chew toys, but through something that feels more aligned with his world: gear with edge, emotion, and intention.
The pet industry is a $140B+ category—and growing. As more pet parents treat their animals like extensions of their identity (and personal brand), Davis’ entry feels less like a novelty and more like a strategic move.
It’s not about mass appeal. It’s about carving space for the fringe.
Where most pet brands lean into soft, sweet, and simple, Freak on a Leash is offering something else: design for the anti-hero. Gear for the ones who don’t fit the mold. A brand that plays loud—and doesn’t care who hears it.
Davis isn’t the first celebrity to enter the pet space, but this one feels different. It’s not polished, pastel, or pretending to be something it’s not. It’s an honest extension of who he is—and by proxy, who his fans are.
As the lines between music, fashion, and lifestyle continue to blur, Freak on a Leash makes a compelling case:
Your dog doesn’t have to wear beige to belong.
