How We Select What We Use.
Clinically Proven
Our ingredients aren't just chosen—they're clinically validated. Every formula blends nature and science, using ingredients backed by research to enhance your dog's health and happiness effectively and safely.
No Artificial Ingredients
Purity matters. We say no to artificial additives, colors, and flavors, using only wholesome ingredients that deliver genuine nutrition and peace of mind—because your pup deserves nothing less than authentic wellness.
Dog Friendly
Everything we include is tailored specifically for your pup's unique biology. We carefully select ingredients that dogs not only enjoy but also digest easily, supporting their wellness from the inside out.
Human Grade
We believe your dog deserves the same quality you'd serve at your own table. That's why our recipes are crafted with premium, human-grade ingredients, ensuring exceptional taste and nutritional value your dog—and you—can trust.
Readily Available
Consistency counts. We thoughtfully select ingredients that are always accessible year-round, ensuring your pup's favorite wellness essentials never go out of stock or style.
Sustainably Sourced
We’re committed to paw prints, not footprints. Our ingredients are responsibly and ethically sourced, protecting the planet while nourishing your pup.
Allergy-Friendly Formulations
Sensitive pups deserve worry-free nutrition. Our carefully crafted recipes avoid common allergens, ensuring safe and gentle nourishment tailored to your dog’s unique dietary needs.
Readily Available
Carefully Crafted
Sustainably Sourced
Easy-to-find ingredients so your pup's wellness routine never misses a beat.
Handpicked ingredients, selected with intention and care.
Thoughtfully obtained ingredients that respect our planet.
Always Original, Never White-Labeled
In an industry flooded with look-alikes and shortcuts, we’re proudly doing things our own way. Forget white-label shortcuts—every single recipe is thoughtfully created from scratch by our dedicated in-house team, who geek out on innovation, rigorous R&D, and sourcing only the highest-quality raw ingredients. We’re here to set trends, not follow them—because your pup deserves products made with real passion, integrity, and originality.
Our Ingredients
Biotin
Promotes a shiny coat and healthy skin. Strengthens nails and supports paw health. Essential for dogs that love to strut their stuff.
Black Seed Oil
Supports immunity and reduces inflammation. Promotes healthy skin and coat. Boosts overall wellness from within.
Blueberry Powder
Packed with antioxidants to support healthy aging. Boosts immune function and brain health. Naturally sweet to enhance mealtime enjoyment.
Burdock Root Extract
Supports detoxification and overall skin health. Great for soothing irritation and maintaining a shiny coat. Helps cleanse the blood naturally.
► Consult a vet prior to use for kidney issues
Chaga
Rich in antioxidants to strengthen immunity. Aids digestion and gut health. Supports vitality and overall wellness.
Chamomile
Naturally calming for stress relief and relaxation. Eases digestive discomfort. Perfect for soothing anxiety during stressful moments.
Coconut Derived MCT Oil
Supports digestion and nutrient absorption. Provides quick energy for active pups. Promotes cognitive clarity and overall health.
Colostrum
Boosts immunity and overall gut health. Rich in nutrients to support growth and resilience. Perfect for pups needing extra immune support.
Cordyceps
Enhances energy, endurance, and stamina. Supports respiratory health and circulation. Ideal for active dogs and older pups needing a vitality boost.
Cranberry Powder
Promotes urinary tract and bladder health. Rich in antioxidants to maintain overall wellness. Helps prevent infections naturally.
Dandelion Root Extract
Supports liver health and gentle detoxification. Aids digestion and promotes balanced metabolism. Keeps pups feeling their best from the inside out.
► Avoid use with gallbladder issues
Echinacea Extract
Boosts immune function to fight off illness. Reduces inflammation and helps shorten recovery time. Perfect during seasonal changes or stress.
Elderberry
Nature’s powerhouse for fighting sniffles and seasonal allergies. Supports respiratory health and gives immunity a serious boost. A tasty way to help your pup bounce back faster when they're feeling under the weather.
Eleuthero Extract
Enhances energy, endurance, and resilience. Supports balanced stress responses. Great for active or aging dogs needing extra support.
Flaxseed Powder
Supports digestion with fiber-rich goodness. Packed with omega fatty acids for healthy skin and a shiny coat. An easy way to add extra nutrition to every meal.
Fish Oil
Enhances joint mobility and reduces inflammation. Supports brain function and heart health. Keeps skin nourished and coat glossy.
Ginkgo Biloba Extract
Sharpens memory and cognitive function, ideal for senior pups. Supports healthy circulation and boosts alertness. Keeps your dog’s brain as lively as their spirit.
► Monitor for dogs on blood thinning medication
Goji Berry
High in antioxidants to boost immune health. Supports vision and promotes healthy aging. Deliciously nutritious for everyday wellness.
Green Lipped Mussels
Supports joint flexibility and reduces inflammation. Rich in essential nutrients for mobility. Ideal for aging or active dogs to maintain agility.
Hemp CBD Isolate
Calms anxiety and eases joint discomfort. Supports restful sleep and balanced mood. Naturally enhances overall well-being.
Hemp CBDa Isolate
Powerful anti-inflammatory to soothe joints and muscles. Supports digestive health and mood balance. Ideal for sensitive or older dogs.
Hemp CBG Isolate
Boosts overall immunity and gut health. Supports joint comfort and reduces inflammation. Promotes balanced emotional health.
Hemp CBGa Isolate
Potent antioxidant to protect cells and reduce inflammation. Supports digestive health and immunity. Keeps pups resilient and healthy.
Hemp CBN Isolate
Gently supports restful sleep and relaxation. Reduces anxiety and nighttime restlessness. Perfect for soothing senior or anxious pups.
Hemp Seed Oil
Rich in omega fatty acids for skin and coat health. Boosts immunity and heart health naturally. Ideal daily wellness booster.
Kelp
Rich in minerals and iodine for thyroid health. Promotes strong teeth and a glossy coat. Helps pups maintain balanced overall health.
Lions Mane
Boosts cognitive function and mental sharpness. Supports nerve health and immune strength. Ideal for aging pups or training sessions.
Maitake
Supports immune health and cellular function. Balances blood sugar levels naturally. Enhances overall vitality and longevity.
Marine Collagen
Supports healthy joints and strong bones. Enhances skin elasticity and promotes a vibrant coat. Perfect for pups looking to stay agile and youthful.
Marshmallow Root Extract
Soothes digestion and protects gut health. Calms irritation in the respiratory tract. Gentle yet powerful relief for sensitive pups.
MSM
Supports joint comfort and flexibility. Reduces inflammation naturally. Perfect for active pups or aging dogs staying playful.
Olive Leaf Extract
Nature’s secret weapon against infections. Supports heart health and reduces inflammation. Ideal daily wellness boost to keep your pup thriving.
Olive Oil
Supports heart health and boosts immunity. Promotes shiny coat and healthy skin. Rich source of essential healthy fats.
Peppermint Extract
Calms digestion and reduces nausea. Freshens breath naturally. Soothes upset tummies quickly.
Reishi
Strengthens immunity and supports stress relief. Reduces inflammation and promotes restful sleep. Helps pups maintain balanced health.
Siberian Ginseng Extract
Boosts stamina and resilience, perfect for playful pups. Helps manage stress and promotes balanced energy levels. Great for active dogs or seniors needing an extra pep in their step.
Slippery Elm Extract
Soothes digestive irritation and upset stomach. Gentle yet effective relief from discomfort. Promotes gut health and regularity.
Spirulina
Packed with protein, vitamins, and antioxidants. Boosts immunity and energy levels naturally. Ideal for dogs needing daily wellness support.
Stinging Nettle Extract
Eases seasonal allergies and itching. Naturally anti-inflammatory, promoting joint health. Helps keep skin calm and comfortable.
Turmeric
Powerful anti-inflammatory benefits for joint health. Supports digestion and heart health. Enhances overall wellness with daily use.
Turkey Tail
Boosts immunity and supports gut balance. Promotes cellular health and vitality. Ideal for keeping pups healthy and resilient.
Vitamin A
Keeps eyes sharp and coats looking sleek. Essential for strong immune function. Helps your pup see the world clearly, literally.
Vitamin C
Immune-boosting superstar for active pups. Supports healthy joints and fights inflammation. Keeps tails wagging even during tough times.
Vitamin D
Strengthens bones and teeth for lifelong health. Supports muscle function and immunity. Essential sunshine vitamin for pups at play.
Vitamin E
Protects cells with powerful antioxidants. Promotes heart health and glowing skin. Essential for dogs that live life at full speed.
Zinc
Supports a healthy immune system and skin integrity. Helps maintain strong bones and joints. Keeps pups feeling their best, inside and out.
